Retail media & monetization · The Americas
Your audience is already shopping. Get paid for it.
Plisir connects retail sites and publishers across the Americas with the demand that wants their shoppers — programmatic, direct brand deals and traffic partnerships that actually convert.
- Independent since 2015
- Five markets, local teams
- Publisher-first
- 180M Shoppers reached every month
- 1,200+ Retail sites and apps in the network
- 300+ Brands buying direct and programmatic
- 9.4B Ad requests processed monthly
Client names are withheld under NDA. Figures below are illustrative and pending replacement with audited results.
What we do
Four ways we turn commerce traffic into revenue.
Every commerce site sits on two undervalued assets: an audience with genuine purchase intent, and inventory that brands would pay to stand next to. We operate both.
- 01
Publisher Monetization
Turn shopping intent into revenue.
Header bidding, curated demand and native offer units engineered for shopping audiences — not generic display sold at remnant prices.
Header biddingCurated PMPsNative offer unitsYield operations - 02
Retail Media
Sell the shelf space you already own.
Turn your own site into a media property: sponsored placements, brand-funded promotions and offer feeds that read as merchandising, not as advertising.
Sponsored placementsOffer feedsOnsite formatsCategory takeovers - 03
Direct Brand Deals
Guaranteed budgets, negotiated by people.
Always-on programs and category exclusivities with the brands your shoppers already buy, sold by commercial teams who know each market — not by an auction.
Guaranteed IOCategory exclusivityAlways-on programsSeasonal tentpoles - 04
Data & Measurement
Prove it worked.
Purchase-intent segments, incrementality testing and closed-loop reporting: impression, click, conversion and store visit in a single accountable ledger.
Intent segmentsIncrementalityAttributionStore visits
Who we work with
Three sides of the same network.
Publishers bring the audience. Retailers bring the moment. Brands bring the budget. Our job is to make those three fit together without anyone losing margin to the middle.
- Where we focus
For Publishers
If your readers compare prices, hunt deals, plan a renovation or research a purchase, they are worth far more than the CPMs a generic display stack will pay you. We monetize that intent properly, and we do the operational work ourselves.
Learn more -
For Retailers
The brands on your shelves are spending on retail media somewhere. If it is not with you, it is with someone who copied your idea first. We build the inventory, bring the demand and operate the whole thing.
Learn more -
For Brands
Not while they scroll a feed. While they compare two brands of coffee, check which store has the drill in stock, or decide whether to wait for the promotion. That moment happens on the sites in our network, and we can put you in it.
Learn more
Footprint
Built for the Americas, not adapted to it.
One continent, five very different ways of buying. We run with local commercial teams, local currencies and local retail calendars — Hot Sale, Buen Fin, Black Friday, Liquidação. A campaign plan built in Madrid does not survive contact with a Tuesday in Guadalajara.
- USUnited States
- MXMexico
- BRBrazil
- COColombia
- ARArgentina
Case studies
What it looks like in practice.
Client names are withheld under NDA. Figures below are illustrative and pending replacement with audited results.
-
Price-comparison publisher · Brazil
eCPM up 27% without adding a single new ad slot.
The site had strong shopping intent and a monetization stack built for generic display. We rebuilt the header bidding configuration, replaced three passback chains with curated demand, and moved seasonal inventory into direct deals with two retail categories.
- +27% Average eCPM
- 96% Fill rate
- 11 wks To full rollout
-
Top-5 grocery retailer · Mexico
A retail media line that paid for the entire digital team.
We stood up onsite sponsored placements and an offer feed distributed across our publisher network, then sold both to the CPG brands already listed in their aisles. No new headcount on their side.
- +38% Monetized impressions
- 4.2x Return on ad spend
- 9 mo To profitability
-
Home & DIY chain · Argentina
Weekly promotions turned into a distribution engine.
Their weekly flyer was reaching only their own visitors. We syndicated it across five partner properties with store-level targeting, and closed the loop with store-visit measurement.
- 2.4M Incremental sessions / month
- +19% Store-visit lift
- 5 Publisher partners
Your traffic is already worth something. Let's prove it.
Tell us what you run and where. We come back with a number, not a deck.